In order to go abroad with high quality in 2024, sufficient preparations need to be made in the early stage. For inexperienced novices, when faced with the problem of how to open a store and do cross-border e-commerce, they need to understand three aspects: understanding their core competitiveness, understanding channels, leveraging strong channel power, and understanding how to improve operational capabilities. Next, we will focus on these three points one by one, hoping to assist you in quickly embarking on the path of cross-border e-commerce.

Step 1: How to open cross-border e-commerce? First, you need to find your core competitiveness!

When deciding to start a new business or project, it is usually necessary to first analyze one's own strengths and weaknesses. It mainly includes the following two points of thinking:

Reflection 1: How to seize the dividends of external opportunities?

Conduct research on market size and growth potential

Research the competitive environment and find one's own core competitiveness

● Understand product selection trends, collaborate with product selection reports and tools to efficiently select products

Reflection 2: After seizing external opportunities, how can we combine our own factors to build core competitiveness?

● Utilize experience advantages, preferably with relevant operational experience in domestic e-commerce operations or foreign trade exports

● Utilize the company's strengths (such as stable supply, brand advantages, or understanding of overseas product selection)

● Clarify product positioning (determine main product categories, choose suitable tracks)

● Determine the source of the supply chain (distribution or sales of branded products each have their own advantages)

Financial preparation and team building (sufficient troops and grass are necessary to win the battle)

You can click on 'What is Building Core Competitiveness in Cross border E-commerce?' to get more practical advice on how to research the market, analyze the competitive environment, and build core competitiveness.

Step 2: How to do cross-border e-commerce? It is important to leverage strong channel power!

There are many channels for cross-border e-commerce, and choosing the right channel to start cross-border e-commerce business often yields twice the result with half the effort. So, when choosing a channel, what aspects should be considered?

Question 1: Which channel has more advantages?

B2B/B2C third-party open websites are beginner friendly and have pricing power. B2B/B2C self operated websites are relatively labor-saving for sellers, but they do not have pricing power.

Reflection 2: What about Amazon, a mainstream B2B/B2C third-party open website?

As a mainstream cross-border e-commerce website, many cross-border e-commerce sellers will pay attention to Amazon before opening a store and consider how to open a store on Amazon. At present, Amazon has opened 19 overseas sites for Chinese sellers, covering hundreds of millions of buyers worldwide. At the same time, it can provide sellers with rich operational support, professional team support, systematic learning resources, and many preferential and welfare activities. It is one of the cross-border e-commerce websites that novice sellers can consider joining first.

You can click on 'How to use strong channel power to layout the track for cross-border e-commerce?' to learn more about the differences and advantages of cross-border e-commerce channels, and help you make the right choice.

Step 3: Do you not understand how to operate cross-border e-commerce websites? How to build efficient operational capabilities?

Entering the stage of store operation, many sellers may find it difficult to place orders for new products. Faced with an increasingly competitive market environment, novice sellers need to quickly master rich operational knowledge to enable their stores to grow rapidly. I suggest that you can visit the official website where you have joined or some cross-border e-commerce industry websites